32 years of experience have given Carol Whitley the skills and negotiation tactics necessary to best serve her clients and their individual real estate needs.
For over two decades, Carol has successfully identified key differentiating factors and innovating positioning strategies for diverse new product launches on behalf of prominent Fortune 500 corporations such as Nike, Lincoln Mercury, and Hewlett-Packard. Now, she uses those same guerilla-marketing techniques to ensure her clients’ properties rise above the crowd and stay on top.
Carol draws from both her professional marketing expertise and her own home and investment property experience to carefully guide her clients, helping them to fully understand their opportunities in today’s evolving real estate market. Having worked with clients ranging from first-time home buyers and investors to corporate executives and celebrities, Carol understands that confidentiality is critical to a smooth and successful transaction.
Originally from Minneapolis, Minnesota, Carol has been a resident of Santa Monica since 1999 and has also lived in Brentwood. Witnessing the evolution of the community and the market firsthand, Carol is able to specialize in single family residences, income properties, and condominiums on the Westside.
Clients appreciate Carol’s outstanding reputation for representing and protecting their needs. Sellers are impressed by Carol’s strong negotiation skills, award-winning sales and product-launch experience, and by her ability to boost a property’s selling power through her keen positioning and marketing expertise. Buyers understand that Carol always puts her clients’ best interests first, examining each purchase as if she were evaluating the property for her own portfolio
Carol’s interests and experiences outside of real estate run the gamut: she’s studied both acting and singing and is a certified yoga and spinning instructor. Additionally, Carol has continually given back to her community by producing comedy and theatre, co-founding a Real Estate Investment Club, and founding and leading several mentoring programs. Carol also enjoys skiing on both snow and water, watching movies, and spending time with her friends and family.
Clients benefit directly from the uniqueness of Carol’s career and experiences. Her sales and communications skills, attention to detail, financial expertise, and negotiating prowess combine to ensure successful and agreeable real estate transactions for her clients.